| Local Name | Life Play |
| Additional Information | Also known as BLU L100 |
| Technology | GSM / HSPA |
| 3G Bands | HSDPA 850 / 1900 - L100a | HSDPA 850 / 2100 - L100i |
| 2G Bands | GSM 850 / 900 / 1800 / 1900 - SIM 1 & SIM 2 |
| Speed | HSPA 42.2/5.76 Mbps |
| GPRS | Class 12 |
| EDGE | Class 12 |
| Announced | 2013, March |
| Status | Available. Released 2013, April |
| Dimensions | 137 x 68.4 x 7.9 mm (5.39 x 2.69 x 0.31 in) |
| Weight | 125 g (4.41 oz) |
| SIM | Dual SIM (Mini-SIM and Micro-SIM, dual stand-by) |
| Display Type | LED-backlit IPS LCD capacitive touchscreen, 16M colors |
| Screen Size | 4.7 inches (~65.0% screen-to-body ratio) |
| Resolution | 720 x 1280 pixels (~312 ppi pixel density) |
| Mulitouch | Yes |
| OS | Android OS, v4.2 (Jelly Bean) |
| Chipset | Mediatek MT6589 |
| CPU | Quad-core 1.2 GHz Cortex-A7 |
| GPU | PowerVR SGX544 |
| Card Slot | microSD, up to 32 GB |
| Internal Memory | 4 GB, 1 GB RAM |
| Primary Camera | 8 MP, 3264 x 2448 pixels, autofocus, LED flash |
| Camera Features | Geo-tagging, touch focus, face/smile detection, HDR |
| Video | 1080p@30fps |
| Secondary Camera | 2 MP |
| Alert Types | Vibration; MP3, WAV ringtones |
| Loudspeaker | Yes |
| 3.5mm Jack | Yes |
| WLAN | Wi-Fi 802.11 b/g/n, Wi-Fi Direct, hotspot |
| Bluetooth | v4.0 |
| GPS | Yes, with A-GPS |
| Radio | Stereo FM radio |
| USB | microUSB v2.0 |
| Sensors | Accelerometer, gyro, proximity, compass |
| Messaging | SMS(threaded view), MMS, Email, Push Email, IM |
| Browser | HTML5 |
| Java | No |
| Features Summary | Active noise cancellation with dedicated mic, MP3/AAC/WMA/WAV player, MP4/DivX/XviD/WMV/H.264 player, Photo viewer/editor, Document viewer/editor |
| Battery | Li-Ion 1800 mAh battery |
| Stand By | Up to 780 h (2G) / Up to 700 h (3G) |
| Talk Time | Up to 18 h (2G) / Up to 16 h (3G) |
| Colors | Black, White |