| Local Name | Desire 728 Ultra |
| Additional Information | Also known as HTC HTC Desire 728 Ultra Edition |
| Technology | GSM / CDMA / HSPA / EVDO / LTE |
| 4G Bands | 1, 3, 5, 7, 8, 38, 39, 40, 41 |
| 3G Bands | HSDPA 850 / 900 / 1900 / 2100 | CDMA2000 1xEV-DO |
| 2G Bands | GSM 850 / 900 / 1800 / 1900 - SIM 1 & SIM 2 | CDMA 800 / 1900 |
| Speed | HSPA 42.2/11.5 Mbps, LTE Cat4 150/50 Mbps |
| Announced | 2016, August |
| Status | Available. Released 2016, October |
| Dimensions | 157.9 x 77.8 x 7.9 mm (6.22 x 3.06 x 0.31 in) |
| Weight | 153 g (5.40 oz) |
| SIM | Dual SIM (Nano-SIM, dual stand-by) |
| Display Type | Li-Po 2800 mAh, non-removable |
| Screen Size | 5.5 inches, 83.4 cm2 (~67.9% screen-to-body ratio) |
| Resolution | 720 x 1280 pixels, 16:9 ratio (~267 ppi density) |
| OS | Android 5.1.1 (Lollipop), Sense UI |
| Chipset | Mediatek MT6753 (28 nm) |
| CPU | Octa-core 1.5 GHz Cortex-A53 |
| GPU | Mali-T720MP3 |
| Card Slot | microSDXC (dedicated slot) |
| Internal Memory | 32GB 3GB RAM |
| Camera Features | LED flash, HDR, panorama |
| Video | 1080p@30fps |
| Loudspeaker | Yes, with stereo speakers |
| 3.5mm Jack | Yes |
| WLAN | Wi-Fi 802.11 b/g/n, hotspot |
| Bluetooth | 4.1, A2DP |
| NFC | No |
| Radio | FM radio |
| USB | microUSB 2.0 |
| Sensors | Accelerometer, proximity, compass |
| Colors | Black Gold, Cappuccino Brown |
